The rundown.
Bringing Glamorgan CCC into the 2022 Vitality Blast season with an extra blue tick in their arsenal. With TikTok being a fairly unexplored channel for the club, we proposed starting off this years season with a short campaign to really test the platform for them.
Services
Paid Social Advertising
Sector
Sport & Ticketing
The brief.
From the previous success we saw with our campaigns for Glamorgan Cricket, they came to us with the curiosity of launching on TikTok. Having seen the results we had produced for some of our other clients, They tasked us with a short campaign to really test the platform for them, supported by a suite of new adverts created from their pre-existing material.
The Results.
Impressions
Return on Ad Spend
Engagements
How we did it.
Exsisting Content
We started off by using the existing content we had been given by Glamorgan Cricket, adapting from the previous styles we’d created, and using it in a way which suited being on TikTok.
New Content
After using older footage in the lead-up to the first game, we then refreshed our creative with new footage shot specifically for TikTok at the first game of the season. Which saw appealing to new fans, but also those we had already reached with a fresh creative.
Adaptation
TikTok was always meant to be a test for the club, and we knew that if we weren’t seeing the results we needed after a few games, we could always re-allocate to our tried-and-tested META platforms to help us drum up some new interest.
The META ads performed greatly, generating over 250% return on their ad spend before then running some additional Hospitality advertising on LinkedIn.
Take a look.
Looking to try out TikTok?
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